Watching the BBC news this Boxing Day morning I could not help wondering about the sustainability challenges we face.
First the weather. Another deluge from the skies for Cumbria and the North West as 'rare' red flood warnings are issued and threats to life are said to be imminent. Yet in southern England it's 'balmy' and they are selling Christmas pudding flavoured ice cream as people flock to the beach. A moment later we are discussing record online sales and the possibility of the same on Boxing day, with the usual images of shoppers spending billions on useless and soon to be disposed of items flashing across the screen. In the newspaper review we are informed that we can sell the UK for £8 trillion - imagine that? But that is exactly what we are doing to the planet - selling it down the river.
Notwithstanding the unsustainable production and consumption of Christmas trees, a UK Christmas style dinner is said to equate with 20kg of carbon dioxide, over half for the Turkey alone. Spending on other food items over the festive period - alongside travel, lighting and gifts - is estimated to result in as much as 650 kg of CO2 emissions per person. And now we've got our annual Christmas day meat fest out of the way, we embark on, or should I say continue our consumption frenzy into the new year at an unknown yet growing cost to the environment and our long term security.
People are optimistic after #COP21 and there are are signs of change. After decades of corporate greenwashing many big-brand companies are competing hard to be 'sustainability leaders'. By partnering with governments and NGOs, some businesses attain increased credibility and leverage and sustainbability benefits start to emerge. Yet the "big brand" takover of sustainability is failing to find deeper solutions to the environmental problems we face, many of which are created by runaway over consumption. As the BBC news lead Naga Munchetty suggested in her response to the declaration of the UK's estimated for-sale value, "hang on there a minute, it's all getting a bit confusing."